PULSE Foundation is pleased to announce its partnership with dm Bulgaria within the framework of the donation campaign "My purchase is with a mission", aimed at supporting women and girls at risk. In the period from March 1 to May 31, 2025, for each product purchased from the Jessa brand – dm's special line for feminine hygiene – the company will donate BGN 0.15. for the cause.

The funds raised will be provided in the form of feminine hygiene products, which, with the help of the PULSE Foundation team, will reach women and girls with low incomes or in vulnerable situations. The initiative is part of the global fight against the so-called "menstrual poverty" – a phenomenon that affects more than 500 million women around the world, according to the World Bank.

The campaign "My purchase is with a mission" is carried out in all dm stores in the country, as well as online through My dm-App, and includes only products from the Jessa brand.

In addition to the donation initiative, PULSE Foundation and dm Bulgaria will organize educational talks with the participation of experts who will address important topics related to women's health and access to basic hygiene products.

We thank dm Bulgaria for their trust and commitment to social change. We believe that together we can make the everyday life of many women and girls more dignified and safer.